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Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)

Author Information

Stanley J. Baran, Dennis K. Davis

Product Details

ISBN: 9780495898870

Publish Date: 01/01/2011

Publisher: Cengage Learning

Number of pages: 416

Description

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

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