Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)
Author Information
Stanley J. Baran, Dennis K. DavisProduct Details
ISBN: 9780495898870
Publish Date: 01/01/2011
Publisher: Cengage Learning
Number of pages: 416
Description
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
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