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The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition
Author Information
Leslie Davis Burns, Kathy K. Mullet, Nancy O. BryantProduct Details
ISBN: 9781609011109Publish Date: 07/29/2011
Publisher: Fairchild Pubns
Number of pages: 640
Description
Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.
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