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Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)

Author Information

Doug Newsom, Judy Turk, Dean Kruckeberg

Product Details

ISBN: 9781111836832

Publish Date: 01/06/2012

Publisher: Cengage Learning

Number of pages: 384

Description

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

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