Contemporary Marketing, 2013 Update
Author Information
Louis E. Boone, David L. KurtzProduct Details
ISBN: 9781111579715
Publish Date: 01/01/2012
Publisher: Cengage Learning
Number of pages: 800
Description
CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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