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Business Research Methods, 8th Edition (with Qualtrics Card)
Author Information
William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch GriffinProduct Details
ISBN: 9781439080672Publish Date: 08/17/2009
Publisher: Cengage Learning
Number of pages: 696
Description
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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