Persuasion in the Media Age
Product Details
ISBN: 9780072862911
Publish Date: 04/01/2004
Publisher: McGraw-Hill Companies
Number of pages: 448
Description
By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
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