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International Business: The New Realities (2nd Edition)

Author Information

S. Tamer Cavusgil, Gary Knight, John Riesenberger

Product Details

ISBN: 9780136090984

Publish Date: 01/14/2011

Publisher: Prentice Hall

Number of pages: 656

Description

An innovative and engaging learning system for International Business.

Based on the authors’ collective teaching and working experienceas well as discussions with hundreds of practitioners, students, and facultyInternational Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.

To reflect the major changes that have occurred in the global marketplacedue to the financial crisis, and change in dynamic among international business participantsthis edition now includes extensive new and updated material.

Note: This is the standalone book, if you want the book/DVD package order the ISBN below

0132655446 / 9780132655446 International Business: The New Realities & International Business 2011 Video Library DVD Package

Package consists of:

0136090737 / 9780136090731 International Business 2011 Video Library

0136090982 / 9780136090984 International Business: The New Realities


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