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Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)
Author Information
Philip Kotler, Kevin KellerProduct Details
ISBN: 9780132606226Publish Date: 06/18/2011
Publisher: Prentice Hall
Number of pages: 816
Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearson’s online tutorial and assessment platform.
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