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Global Marketing (7th Edition)

Author Information

Warren J. Keegan, Mark Green

Product Details

ISBN: 9780132719155

Publish Date: 01/30/2012

Publisher: Prentice Hall

Number of pages: 592

Description

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.


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