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Concepts in Strategic Management & Business Policy (12th Edition)

Author Information

Thomas L. Wheelen, J. David Hunger

Product Details

ISBN: 9780136097358

Publish Date: 08/03/2009

Publisher: Prentice Hall

Number of pages: 456

Description

A class-tested approach to Strategy with new focus on environmental sustainability.

Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management

MARKET: This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.


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