Consumer Behavior (10th Edition)
Product Details
ISBN: 9780132671842
Publish Date: 01/06/2012
Publisher: Prentice Hall
Number of pages: 640
Description
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Related The Record Textbooks
Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
The third edition of Literacy in the Early Grades: A Successful Start for PreK-4 Readers and...
Human Competence: Engineering Worthy Performance
What People Have Said About Human Competence:"Among the ideas bulging from this classic work:...
Food Processing: Principles and Applications
Renowned international academicians and food industry professionals have collaborated to create...
The Adolescent Psychotherapy Treatment Planner (PracticePlanners)
The Adolescent Psychotherapy Treatment Planner, Fourth Ediiton provides treatment planning...