Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
The third edition of Literacy in the Early Grades: A Successful Start for PreK-4 Readers and...
Post Classifieds
Services Marketing (7th Edition)
Author Information
Christopher H Lovelock, Jochen WirtzProduct Details
ISBN: 9780136107217Publish Date: 01/29/2010
Publisher: Prentice Hall
Number of pages: 648
Description
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Related The Record Textbooks
Human Competence: Engineering Worthy Performance
What People Have Said About Human Competence:"Among the ideas bulging from this classic work:...
Food Processing: Principles and Applications
Renowned international academicians and food industry professionals have collaborated to create...
Entertainment Promotion AND Communication: The Industry and Integrated Campaigns
Description not available
The Adolescent Psychotherapy Treatment Planner (PracticePlanners)
The Adolescent Psychotherapy Treatment Planner, Fourth Ediiton provides treatment planning...
CONTINUE RENT TEXTBOOKS SEARCH
FOLLOW OUR NEWSPAPER
LATEST THE RECORD NEWS
- We've Moved to www.buffstaterecord.com!
- Obama divulges new higher education initiative during visit to UB
- Ailing Podolefsky steps down as president
- SUNY appoints Cohen interim president
- President Podolefsky announces leave to fight cancer
- Rappers put Pepsi in a bind
- Congrats to grads: take next step with gratitude
