Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Advertising & IMC: Principles and Practice, 9th Edition
Author Information
Sandra Moriarty, Nancy Mitchell, William D. WellsProduct Details
ISBN: 9780132163644Publish Date: 02/17/2011
Publisher: Prentice Hall
Number of pages: 688
Description
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communicationas well as the implications of these changes to traditional practiceand presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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