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Marketing: An Introduction (11th Edition)
Author Information
Gary Armstrong, Philip KotlerProduct Details
ISBN: 9780132744034Publish Date: 01/21/2012
Publisher: Prentice Hall
Number of pages: 672
Description
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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