International Marketing (with InfoTrac)
Author Information
Michael R. Czinkota, Ilkka A. RonkainenProduct Details
ISBN: 9781439040584
Publish Date: 07/14/2009
Publisher: Cengage Learning
Number of pages: 752
Description
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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