Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition

Capturing the direction and evolution of today s retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition is a multi-disciplinary blend of practical activities and creative problem solving that takes readers beyond the basics of virtual merchandising. Readers gain an understanding of expert s recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell s Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.